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Job Description

Job Title - GN - SONG - MT - Marketing Automation - Consultant

Management Level: 9-Team Lead/Consultant

Location: Bengaluru, BDC10A

Must-have skills: Adobe Real-Time CDP

Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

Roles & Responsibilities:

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

The key responsibilities will include the following

Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness.

Provide expert advice on selecting the most suitable B2B marketing automation platform.

Gather business requirements, design process & solution for implementation of marketing automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, Pardot

Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs 

Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, Pardot

Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact

Develop documentation and training materials to support ongoing platform usage and skill development.

Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments.

Aside from client delivery, the selected candidate will also drive business development efforts.

Bring your best skills forward to excel at the role:

Excellent oral and written communication skills 

Creating and maintaining client relationships 

Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies 

Proficient in marketing research and analysis 

Professional & Technical Skills:

- Relevant experience in the required domain. 

- Strong analytical, problem-solving, and communication skills. 

- Ability to work in a fast-paced, dynamic environment.

Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM)

Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques.

Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys

Have knowledge of  lead management in CRM (across marketing ,sales and service), B2B Marketing processes, MQL, SQL etc.

Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, Eloqua

Strong oral and written communication skills, including presentation skills.

Additional Information:

- Opportunity to work on innovative projects. 

- Career growth and leadership exposure.

Experience: 8-10Years

Educational Qualification: Any Degree